Welcome to Self-Promotion Middle Ground

“When it comes to self-promotion, it seems like people take one of two polarized approaches,” according to Kaitlin Madden, in her article for MSN Careers with CareerBuilder.com. She continues, “There are those who jump all in and self-congratulate to the fullest (‘Did you hear? I just won Employee of the Year! I mean it’s not like I’m shocked, I did close some huge deals last month.’), while at the other end of the spectrum are those who completely avoid all self-promotion and humbly go through life, taking all precautions to avoid being dubbed ‘that guy who self-congratulates to the fullest.’”

Which camp are you in? Hint: If you describe yourself as a sought after speaker, internationally acclaimed guru, or, worse, a thought leader, notice how quickly your conversation partners peel away at the next social event? If, on the other hand, you show interest in others while letting a few useful factoids about yourself bubble out, you’re in the more palatable, yet effective, self-promotion middle ground.

Stephen Balzac, author of the soon to be released book, The McGraw-Hill 36-Hour Course: Organizational Development, and myself share some tips firmly rooted in that middle ground in Madden’s new article, “How to Self-Promote Without Being Obnoxious.” If you’re hungering for more tips, insights, and anecdotes geared more for the quieter half, pick up a copy of my book, Self-Promotion for Introverts®: The Quiet Guide to Getting Ahead.

Copyright © 2010 Nancy Ancowitz

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