Networking for Introverts in Law
    Thu., June 4, 2020 ET
    6:00 p.m.-7:30 p.m.
    MothersEsquire and Leg Up Legal
    (online event)

    Presentation Skills for Introverts® 
    Wed., July 8 & 15, 2020
    6:00-8:55 p.m. ET
    New York University
    (2-part online workshop)

    Business Writing and Presentations
    Wed., Sep. 2-Dec. 9, 2020
    6:20 p.m.-9:05 p.m. ET
    New York University
    (graduate course)


    How to "Talk the Talk" at Professional Events (free)
    Columbia University Alumni Career Services

    How to Think on Your Feet: Improv Skills for Business
    Co-facilitators: Nancy Ancowitz and Carl Kissin
    American Management Association

    How to Deliver Powerful Presentations as an Introvert
    American Management Association

    Essential Management Skills for Introverts
    American Management Association

    How to Project Confidence with Demanding People
    American Management Association

    Secrets of Successful Public Speaking
    American Management Association


    Tango for Leaders
    For organizations

    Success Strategies for Introvert Leaders
    National Institutes of Health
    (Workshop for NIH employees only)

    Publisher's Weekly
    "Best Books"
    The New York Times
    "Currently winning our race for most intriguing book title of 2009 is the oxymoronic “Self-Promotion for Introverts” by Nancy Ancowitz (McGraw Hill). The 'how to' book is filled with tips (rehearse is a favorite). The author’s tone is supportive and she does not argue that introverts should become live wires. But what else would you expect from a book whose subtitle is 'the quiet guide to getting ahead'?"
    The Wall Street Journal
    "…showing how quiet people can turn their innate strengths into an advantage when networking."
    ABC News
    "Best Book Gifts"
    Los Angeles Times
    "Whatever's behind your reluctance to speak out for yourself, this is the first book I've seen with serious research on the topic that leads to a new game plan."
    CIO Insight
    "Must-Read Fall Books for IT Execs"
    "Best New Career Books"
    "Offers a solid dose of practical advice—alongside humorous anecdotes.... Ancowitz shows introverts how to take advantage of the unique qualities and strengths they can offer."
    The Independent Consultant
    "There is great value in this book, whether you are promoting your own business or consulting practice, or just want to be sure your talents are recognized within your larger organization."
    Small Business Trends
    "Written by an introvert for introverts."
    Ft. Myers Florida Weekly
    "'Self-Promotion for Introverts' is a primer on doing just that—helping 'quiet sorts' assert themselves by using their inherent tendencies in the most effective ways."
    Women and Leadership Australia
    "Pitched perfectly. Our rating: 10/10."

Write and Be Seen


Image by Laurent Hamels

You’re not big on telling everyone you meet how great you are? How about raising your visibility by writing—also without bragging? Let’s see what Jack Appleman, author of 10 Steps to Successful Business Writing and a fellow introvert, says about that. As background, over the past few years his book has been required reading for a graduate course I teach on business writing and presentation skills at New York University.

NA: Writing is an often overlooked way for introverts to raise their career visibility. As a business writing author who teaches PR/communication at Manhattan College, you have a lot of tricks up your sleeve in that arena. How can introverts raise their profiles from the comfort of their keyboards and smart phones?

NA: Yes. In fact, my favorite thing about writing as an introvert is composing my thoughts before sharing them—often without the pressure to answer on the spot. In your book, you describe how to craft compelling business documents that sound conversational. What are the secrets to that?

JA: Too many people overthink—and overwrite. To illustrate this, I’ll share my typical dialogue with those whom I coach on a one-on-one basis. I tell the individual, “I don’t understand what you’re trying to say in this paragraph,” and he or she replies, “Jack, I’m trying to say x, y and z” Then I say, “Well, go ahead and write x, y and z, exactly as you said it out loud!”

NA: What a great point.

JA: Most people speak much more naturally and succinctly than they write. And good business writing should be conversational. So writers who get stuck on how to clearly express thoughts should imagine how they’d respond out loud if someone asked them a question about that topic. It’s simple, but it works.


Image by Swellphotography

NA: Yes, it does. I use that technique with my students and clients too. What do you like most about writing? The research process that introverts often enjoy? Drafting? Editing? Promoting what you’ve written?

JA: Of the three choices, I enjoy editing the best, where I challenge myself to delete every word or phrase that doesn’t contribute meaning and to ensure that the text flows and comes across exactly as intended.

NA: Some introverts embrace social media as a way to share their expertise while raising their profiles. Others find it overwhelming—too many “friends” to keep track of. As an introvert yourself, how do you relate to social media? What advice do you have for introverts who want to use it to advance in their careers? How can they use their energy wisely when it comes to LinkedIn, Twitter, and other social media tools?

JA: I use social media far more for business than for personal matters. To me, it’s an opportunity to share my expertise—such as by tweeting writing tips and perspectives on writing/communication—which will raise my profile as a professional dedicated to my craft. Introverts (and anyone) who want to advance their careers should take the time to write thoughtful LinkedIn profiles that demonstrate what they can bring to the table.


Image by iQoncept

NA: Indeed. Your LinkedIn profile is a model for that. On a related note, many introverts I know are inveterate wordsmiths. They take the time to write, rewrite, and tweak endlessly—until they express exactly what’s on their minds. In that vein, introverts are often naturals at writing well-crafted e-mails, resumes, cover letters, research reports, proposals, and other business documents. However, the downside is that with all our tweaking we can become bottlenecks in fast paced work environments. What tips can you offer introverts to help them speed up their writing processes?

JA: There’s a fine line between taking the time to review your text and becoming obsessed with it and wasting precious time. Today’s workplace doesn’t afford us the time to edit every document to the nth degree. Part of being an effective writer is developing the confidence to know what works and what doesn’t so you don’t, for example, spend two hours on a three-paragraph email.

NA: Well put, Jack. Looking at a broader horizon, many introverts I know have always dreamed of writing a book. What was it like for you? Is it a good way for introverts to establish themselves as experts in their field?


Image by Aviator70

JA: Writing a book was overwhelming, challenging and inspiring—depending on my frame of mind during the 16-month process. On the positive side, it forced me to dig deeper into my craft and research all I could about what makes business writing effective. When the book was published, I did gain instant credibility and more confidence that my method of teaching business writing is the best out there. For introverts, writing a book can be an effective confidence builder, as long as they’re committed to all the ups and downs they’ll face.

NA: I’m right there with you about the experience of writing a book. Thank you for sharing that and the rest of your valuable thoughts with my readers.


© Copyright 2014 Nancy Ancowitz


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