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    Thu., June 4, 2020 ET
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    Wed., July 8 & 15, 2020
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    "Currently winning our race for most intriguing book title of 2009 is the oxymoronic “Self-Promotion for Introverts” by Nancy Ancowitz (McGraw Hill). The 'how to' book is filled with tips (rehearse is a favorite). The author’s tone is supportive and she does not argue that introverts should become live wires. But what else would you expect from a book whose subtitle is 'the quiet guide to getting ahead'?"
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    "…showing how quiet people can turn their innate strengths into an advantage when networking."
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    "Whatever's behind your reluctance to speak out for yourself, this is the first book I've seen with serious research on the topic that leads to a new game plan."
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    "Offers a solid dose of practical advice—alongside humorous anecdotes.... Ancowitz shows introverts how to take advantage of the unique qualities and strengths they can offer."
    The Independent Consultant
    "There is great value in this book, whether you are promoting your own business or consulting practice, or just want to be sure your talents are recognized within your larger organization."
    Small Business Trends
    "Written by an introvert for introverts."
    Ft. Myers Florida Weekly
    "'Self-Promotion for Introverts' is a primer on doing just that—helping 'quiet sorts' assert themselves by using their inherent tendencies in the most effective ways."
    Women and Leadership Australia
    "Pitched perfectly. Our rating: 10/10."

Self-Promotion Stumbles and Bumbles

You rarely hear me cranky, but it’s pet peeve time on this gluey July weekend in New York. Ready for a few of the most common self-promotion stumbles and bumbles I’ve encountered? While I’m sure you don’t make any of these missteps, I hope they’re useful reminders.

  1. Not following up on networking introductions. If you agree to talk to someone for networking purposes—whether you need a job or you’re the one in the catbird seat—dropping the ball by not responding to your new contact’s e-mails or phone calls makes you look inconsiderate and unreliable. We’re all busy. Keep your word and follow up.
  2. Going to meetings unprepared. You might pull it off if you’re a garrulous extrovert* who does her best thinking out loud. If you’re an introvert who needs to gather his thoughts before sharing them, arrive at meetings armed with facts, figures, opinions, and questions. You’ll target your audience better and position yourself as a valued contributor.
  3. Forgetting to ask about your conversation partners. The spotlight doesn’t always have to be on you in networking situations. I share this advice in my book, Self-Promotion for Introverts®: “Learn about other people—solve their problems, and generously share resources.” So if you’re at a loss for what to say, particularly to new acquaintances, ask thoughtful, open-ended questions to help the two of you connect.
  4. Sending business e-mails without a signature line. In my book I growl about all the e-mails I’ve received that are just signed Cindy, who “may have been one of my students, an old colleague, someone I met at a networking event, and so on.” Don’t expect your e-mail recipients to remember which Cindy you are. In “8 Things I Wish Everyone Knew About Email,” international marketing guru Seth Godin says this: “Change your settings so that the bottom of every email includes a signature (often called a sig) that includes your name and your organization.”
  5. Making it impossible for your e-mail recipients to get off your list. If you use e-mails to promote yourself and/or your business, include an easy unsubscribe option—which, by the way, is required by law in the United States.

You’re welcome to share other self-promotion blunders and bloopers you’ve encountered.

*Also spelled “extravert” by Carl Jung and the communities of the MBTI® and other personality assessments such as the Five Factor Model.

Copyright © 2010 Nancy Ancowitz


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2 Responses to “Self-Promotion Stumbles and Bumbles”

  1. Nick Laborde Says:

    I have to admit that I am guilty of #2.

    Usually the side affect for is unfocused ramble, which is a terrible impression to make.

    Thanks for the reminder.

  2. Nancy Ancowitz Says:

    Yes, Nick. I hope this gentle reminder will help you organize your thoughts prior to your next meeting so you'll ace it. Sure beats the guilty alternative!

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