Stumbling Over the Humble

In her recent New York Times story titled “Why Some Owners are Shy About Marketing,” MP Mueller, an introvert who owns Door Number 3, a boutique advertising agency in Austin, says she “stumbled over the humble” when it came to positioning her business amid the competition. Mueller had her name on the door of the agency, which she says, “made marketing seem like a self-anointing pageant with the unctuous sheen of too much hair product.” How did taking her name off the door actually help her reframe the act of self-promotion into something more palatable for her? And how about the surprising information she shares about another successful entrepreneur who completely shuns all acts of marketing? CLICK HERE for more.


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