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    Publisher's Weekly
    "Best Books 2009"
    The New York Times
    "Currently winning our race for most intriguing book title of 2009 is the oxymoronic “Self-Promotion for Introverts” by Nancy Ancowitz (McGraw Hill). The 'how to' book is filled with tips (rehearse is a favorite). The author’s tone is supportive and she does not argue that introverts should become live wires. But what else would you expect from a book whose subtitle is 'the quiet guide to getting ahead'?"
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    "Whatever's behind your reluctance to speak out for yourself, this is the first book I've seen with serious research on the topic that leads to a new game plan."
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    "Offers a solid dose of practical advice—alongside humorous anecdotes.... Ancowitz shows introverts how to take advantage of the unique qualities and strengths they can offer."
    The Independent Consultant
    "There is great value in this book, whether you are promoting your own business or consulting practice, or just want to be sure your talents are recognized within your larger organization."
    Small Business Trends
    "Written by an introvert for introverts."
    Ft. Myers Florida Weekly
    "'Self-Promotion for Introverts' is a primer on doing just that—helping 'quiet sorts' assert themselves by using their inherent tendencies in the most effective ways."
    Women and Leadership Australia
    "Pitched perfectly. Our rating: 10/10."

Why Shy?

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“The brains of shy or introverted individuals might actually process the world differently than their more extroverted counterparts, a new study suggests,” according to a recent article on the LiveScience Web site.

It is unclear whether the study, which was conducted by researchers at Stony Brook University in New York and Southwest University and the Chinese Academy of Sciences, both in China, makes a distinction between shyness (social anxiety) and introversion (recharging your energy during your quiet time).

The study focuses on highly sensitive individuals, who “take longer to make decisions, are more conscientious, need more time to themselves in order to reflect, and are more easily bored with small talk,” according to LiveScience. This brings to mind the body of work by Elaine Aron, Ph.D., author of books dedicated to better understanding the highly sensitive person (HSP). She says that being highly sensitive is a trait that is found in 15 to 20 percent of the population and occurs in most or all animals. She also points out that 30% of HSPs are extroverts. For Aron’s quick self-test to determine whether you’re an HSP, click here.

According to LiveScience, “Biologists are beginning to agree that within one species there can be two equally successful ‘personalities.’” The article continues, “The sensitive type, always a minority, chooses to observe longer before acting, as if doing their exploring with their brains rather than their limbs. The other type ‘boldly goes where no one has gone before.’”

I’ll let you know if I learn more about this. Meanwhile, click here for the LiveScience article.

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